The Features of the Website I Wish I Would Known About Earlier

Your Website Doesn't Have to Be Hard

Feeling overwhelmed by your small business website? Let's talk about the simple website features that actually matter. No tech-speak, just real talk.

I am still able to recall my first attempt at creating a website of my own. It felt similar to attempting to assemble items from IKEA while using blindfolds. Every "simple" tool felt like a trap, even if I had a beautiful, perfect location in mind for my humble business.

I messed with fonts for weeks, tried to figure out what a "plug-in" was, and, to be honest, largely just screamed into my coffee. In the end, I had a slow, bulky website that resembled a digital junk sale. It was humiliating.

I get it. You are not a web developer; you are a business owner. You have a million other things to worry about, and the last thing you need is another headache. The issue is that your website acts as more than just a digital business card. It’s a virtual front door. People will just pass right by that door if it is sticky, the handle is broken, and it takes ten minutes to open at all.

Therefore, let's cut out the complicated language and focus on the important topics. The elements that allow your website to function for you rather than against you. These are the website features I wish someone had just told me about from the start.

The Absolute Non-Negotiables

Speed

First, let's examine speed. It is 2025. Nobody waits for a webpage to load these days. If your site takes more than a couple of seconds, they’re gone. Poof.

I learned this the hard way. I thought my content was so good that people would wait. They didn’t. Your website needs to be as fast as a teenager trying to get out of doing chores. No lag, no excuses.

Easy Communication

Next, a quick and simple method of communicating. This is huge. No one wants to search for your phone number or email address. A simple contact form or "Let's Talk" button can have a big impact.

It's like a tiny electronic handshake. It shows you’re a real person behind the business, and you're ready to help.

Remember the People That Used Phones

Alright, I must confess. I failed to consider how my website will seem on a mobile device for a long time. Everyone must have a laptop, after all, wrong.

A lot of individuals use their phones for most of the day. Your website has to look good and work perfectly on a phone, too. If not, most users will consider the website to be broken.

Look for a mobile-friendly website template — it’s the single best thing you can do for your business. It makes the world feel smaller and your business feel bigger.

All of this could appear consuming, but it's not. It simply comes down to being considerate. The goal is to create a digital environment that is as functional and friendly as your physical one.

Instead of creating a tedious puzzle box, the aim is to create a small company website that feels like a warm cup of coffee on a chilly day.